Now that I’ve been back from my three day adventure at Steel City Tool Works I’ve had a chance to reflect on all I took in. Some of you asked what I was doing there in the first place and if it was a sign of a partnership with SCTW and MBW?
Part of the reason for my visit was to add a little variety to the discussions that took place between the staff of SCTW and the select vendors who were asked to come in and visit the new facilities. What do I mean by “add a little variety”?
The underlying purpose of course was to talk business and give the vendors a hands-on experience with the latest tools (including some that are being prototyped right now), but it was also a chance to talk about the soon to be released new and improved Steel City website and how they can work together to make the online experience of the customer much better by providing as much information about the tools as possible.
This is kind of where I came in. While I don’t know a lot about Ecommerce, or how to make it better, I do know the best way to engage with an audience on a blog or social media platform is to offer more than just notifications about sales or new products.
In a nutshell…my advice was to create content, pure and simple. Tap into the resources they have on hand already by inviting knowledgeable staff members, and even customers, to share what they’re doing in their own shops with their online audience. Again…create content, not just sales flyers!
As I mentioned, there were a few new items heading to the stores right now, including:
And a few items in the prototype stage which are exciting to see but still a little ways off before they’ll be in the stores yet, especially this new larger indexable cutter for the helical-style cutterheads.
If there’s one thing I learned from my visit is that both the vendors and the staff at Steel City Tool Works ARE listening to the customer. There were many times during the conversations when the vendors would make suggestions based on everything you were telling them and the result was a back and forth that will lead to changes on the prototypes and the eventual equipment that lands in your shop.
A huge thanks again to everyone at Steel City Tool Works!