I was really hoping to avoid it’s return, but it was inevitable. So here it goes…I’m turning the ads back on for ALL of my embedded videos here at the website. I really hoped saying it out loud would make it easier but the fact of the matter is, it doesn’t.
Many of you have expressed your dislike for the advertising that plays before the videos start, but the time has come again to turn them back on. Why?
Unfortunately there’s a number of reasons. But the one that’s finally propelled me to make this decision was some nudging from our hosting service. In a nutshell here’s some background information for you.
Matt’s Basement Workshop will have been around for 6 years at the end of January, 2012. In those 6 years we posted quite a few episodes, many of which are videos.
While I don’t deal in millions of downloads, the several thousand monthly downloads would require a dedicated server and bandwidth which I don’t know how I could pay for.
We have advertisers and sponsors, but that income pretty much pays for postage, occasionally hosing fees for the website and a latte or two. Definitely not enough for me to quit my day job, let alone have my own IT department.
Since year one, all of my videos have been hosted at Blip.tv. It’s a great service for a number of reasons, no. 1 they’re free and no. 2 they’re embeddable video player is one of the easiest to use.
Blip.tv does offer a pro service that’s relatively inexpensive and in return content producers get a few extra perks. I signed up for it years ago because the perks were nice but I also wanted to help support them so I could keep hosting my content there.
Given the pro account costs $8/month and hasn’t increased in all this time it only made sense their business model would eventually include advertising to help pay the bills. The advertising has always been an option content producers can opt out of, but for those who do say yes, it’s typically a 50/50 split of the ad revenue.
I tried it before, you hated it, I removed it (actually I hated it too, they can be very disruptive and usually have nothing to do with woodworking) and quite honestly the amount of money I was receiving wasn’t worth the hassle.
But recently I had a conversation with the hosting service and after some consideration it only makes sense that in order to continue providing free videos for my audience I might need to turn the ads back on so they can afford to continue making improvements on their end.
I hope you can understand this isn’t an easy decision to make. I’ve had advertising offers before for services and items that have nothing to do with woodworking, and as tempting as they were, I didn’t want to burden ourselves with things that aren’t woodworking.
I can say for those of you who really hate the idea of sitting through these ad spots to watch the video. The easiest way to avoid them is to download the episodes to your computer. Downloaded videos, either directly from the website or through a subscription somewhere like iTunes, don’t have the ads that will be playing in the embedded video player.
It costs nothing to subscribe, and they’re available to you as soon as they’re released. If you don’t know how to subscribe or want more information, just email me and I’ll be glad to help.
If there is one upside to this, the small revenue from the ad spots not only pays for the hosting service, but it could also help to pay for a new camera that I’ve been meaning to ask you about helping me to raise money for.
But I’ll save that talk for the beginning of 2012…
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