Business of podcasting “What make’s a good topic?”

July 24, 20142 Comments

The subject of topics is a popular discussion in correspondences I’ve had over the years. It’s kind of funny when I think about it, because the awesomeness of having your own show or blog is that the topic is whatever YOU want it to be.

choosing a topic

image courtesy blogthemeplates.blogspot.com

First of all, it’s your show, so that means you have more say in the topic than anyone else. I’ll be the first to admit it’s hard not to let others steer your content. Even when you have a clear vision of what you want to share and how to share it, there will always be a little voice in the back of your head saying “you should listen to them!”

Take it from me, it’s alright to listen to the suggestions from your audience, sometimes they will help steer a good conversation to a great one. But it’s probably more important to be true to yourself. If you find that your creating content about topics you’re not passionate about, you’ll eventually stop creating altogether.

Second; chances are if you have an interest in the subject…there’s someone else who’s interested in it too.

Trust me on this one! If you’re interested in some obscure and arcane subject, I can guarantee there are many more other people who are also interested in too. Probably more than you ever thought could exist.

Of course the problem with obscure and arcane is that the number of visitors will be minimal, but chances are they’ll be quality. The kind of quality visitor that becomes friends you’re glad you met, even if you never actually meet in person ever.

And third, if you’re still convinced no one will be interested in the topic before you write it, there’s a good chance they will AFTER you post it.

The truth of the matter is that sometimes we either don’t know the topic exists or we do, but perhaps the way you present it is in a way we never thought about previously.

In the end, regardless, chances are someone will find it useful and a conversation will most likely begin. Often this leads to even more information and the chance of new interactions, which can lead you to your next topic.

So what I’m really trying to say is, NEVER let choosing a topic be the limiting factor if and when you decide to start a podcast or blog.

Even when you have writer’s block or think what you’re currently doing in the shop is boring, someone will contact you and thank you for the inspiration and information.

Does this mean ALL the content will be good? No way! But that’s okay too. Because sometimes you just need to get it out there so you can learn. Of course this also means you’ll get the occasional jerky comment telling you the content isn’t great, but that’s okay too…it means someone’s viewing it and that’s what you wanted in the first place!

Filed in: Blogbusiness of podcasting
Tagged with:

Comments (2)

Trackback URL | Comments RSS Feed

  1. Eric R says:

    With as many bloggers and pod-casters as there are today, uniqueness is almost impossible.
    But if you present your content in a different way, or from a different perspective, it will possibly trigger fresh new ideas.
    Good job Matt.

    • Matt says:

      Thanks Eric. I think innovation and fresh ideas can easily be found from the most mundane subjects, and even old topics can be resurrected as long as you find that one twist or experience that speaks to the audience.

      No one should ever feel they can’t present something because it’s been presented before or because it’s a little off the wall.

Leave a Reply

Back to Top